132912BR

Westlake, OH

Job Description

As this is a hybrid role, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates that currently reside in Northeast Ohio.

The eCommerce Merchandising Content Specialist is responsible for creating, optimizing, and maintaining product content across eCommerce Retailer platforms to drive online visibility, engagement, and sales.

This position oversees product detail page content, develops SEO-friendly product copy, manages item setup processes, and supports overall site merchandising strategies to ensure all content and assets meet brand standards and retailer requirements.

This role collaborates cross-functionally with Product Management, Marketing, Creative Partners, Sales and Operations to ensure a seamless end-to-end go to market approach for seasonal and everyday assortments.

In order to be successful in this role, candidates must bring a strong, hands-on understanding of the key platforms and tools that drive online product performance. This includes demonstrated experience working in Salsify to manage product context and optimize digital shelves, as well as proved SEO expertise to enhance product discoverability and drive traffic. In addition, candidates should have solid experience navigating Vendor Central, including the ability to set up items, manage product data, and support ongoing item maintenance within the platform.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Product Detail Page Asset & Content Creation Strategy
Strategize - create and maintain copy and image style guide standards
• Write and optimized product descriptions, titles and bullet features with SEO-infused copy to improve organic visibility and rankings - work with Marketing team to understand keyword metrics
• Develop and implement best-in-class content strategy to best optimize conversion and enhance consumer experience

Item Set Up & Site Merchandising -
Own and execute the full item set up process following a calendar of seasonal and everyday program launches on-time
• Work cross-functionally with Product Management to acquire product information - syndicate all item information over to retailer to ensure a seamless item set up
• Coordinate the development of assets such as product photography and video requests, including submitting work requests, providing product numbers and samples, and giving art direction

Conduct Site Audits and Execute Needed Changes
• Conduct weekly and seasonal PDP audits to identify discrepancies and implemented corrections
• Ensure an accurate source of truth is maintained

Support Retailer Needs
• Support Sales/Ops with retailer requests as they pertain to Merchandising
• Ensure Retailer portal system reflects accurate item detail information to support successful purchase ordering from the retailer

Experience Required:

Required Length & Type of Experience:
• 2+ years of experience in eCommerce, digital merchandising or related field – experience in consumer goods preferred
• Experience with Vendor Central or Seller Central
• Experience working with leading mass-market or large online retail platforms, or similar eCommerce channels, is preferred.
• Experience in operating PIM systems (Salsify)

Knowledge, Skills & Abilities:
• Experiencing writing SEO-friendly copy for PDPs
• Strong attention to detail with excellent organization and project management skills
• Highly Collaborative – excellent written and oral communication and presentation skills across functional teams and external teams
• Understanding and application of e-comm marketing insights tools and keyword research tools (Hellium10)
• Comfortable with analytics tools and interpreting performance metrics (Profitero, Tableau, Stackline)
• Proficient in Excel, PowerPoint, etc.
• Track record as a fast learner; capable of problem-solving in a data-rich environment

Education Required:

Bachelor’s Degree in Marketing/Business Management

Career Site Category

Corporate Jobs