As the Manager, Influencer Relations, you will play a leading role in shaping Goodyear’s global influencer strategy and driving meaningful brand engagement across markets. You’ll own the end-to-end influencer program, from sourcing and vetting creators to developing creative briefs and overseeing campaign execution, ensuring every partnership aligns with company values and delivers measurable impact. In this role, you’ll set the standard for influencer marketing by building scalable frameworks, managing agency relationships, and collaborating with cross-functional teams to connect global content pillars with local market needs. This is an opportunity to lead innovation in digital marketing, influence global brand perception, and mentor talent while driving results that tie directly to business growth.

What You’ll Do

• Oversee all aspects of influencer partnerships, including vetting, outreach, contract negotiation, creative collaboration, and content review.
• Execute influencer activations across Goodyear’s brands and markets, monitor KPIs, and deliver actionable performance insights to leadership.
• Design and implement Goodyear’s global influencer strategy, establishing governance, processes, and best practices.
• Create creative briefs and campaign structures aligned with brand objectives and global content pillars.
• Ensure influencer activations reflect cultural relevancy, strengthen brand identity, and drive consumer engagement.
• Partner with regional marketers to guide local influencer initiatives, share global insights, and ensure scalability and alignment across markets.
• Manage and mentor an associate, providing guidance and professional development, while serving as a subject matter expert and trusted advisor to Social Media Managers and regional teams.

What We’re Looking For

• Bachelors degree in Communications, Marketing or a related field.
• 7 or more years of experience in influencer marketing, social strategy or digital communications, with proven end-to-end campaign leadership experience across multiple markets.
• Knowledge of influencer management tools (CreatorIQ, Captiv8, Aspire, GRIN, etc.)

What Will Set You Apart

• Proven experience leading influencer collaborations at all levels (mega influencer, macro influencer, micro influencer and nano influencer).
• Experience managing influencer management platforms, experience with influencer marketing best practices, processes, governance and management and knowledge of social media and influencer marketing metrics.
• Knowledge of the social media and influencer landscape, functionality of the platforms and channels, new and emerging influencers, trends and consumer behaviors.
• Ability to collaborate across teams and manage projects independently.
• Creator vetting, brief writing, contract negotiations and performance measurement skills.
• Ability to create standards, benchmarks and processes for global application.
• Ability to ideate and oversee engaging, social-first content that drives engagement.
• Social-first mindset, with excellent communication and stakeholder influence skills.

Additional Details

• Relocation Available: No.
• Sponsorship Available: No.
• Typical Schedule: 8:00 am to 5:00 pm.
• Travel Requirement: 15%.

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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.