Marketing Manager
The Albert M. Higley Co.
Position Overview:
The Marketing Manager reports to the Director of Marketing and is responsible for managing the proposal process, overseeing marketing team operations, and guiding the creation of high-quality marketing materials that support strategic business development goals. The Marketing Manager helps shape the team’s efforts through mentoring junior staff and driving continuous improvements in marketing strategies, content, and design. This individual works closely with pursuit teams and senior leadership to ensure cohesive messaging and efficient proposal execution.
Responsibilities:
- Manage and oversee the development of complex RFQ, RFP, and Bid submissions, including leading strategy sessions and managing timelines
- Provide guidance and mentorship to Marketing Coordinators and Senior Marketing Coordinators, providing feedback and ensuring quality across all submissions
- Lead the planning, design, and development of client-facing presentations and pursuit materials
- Oversee the creation and maintenance of marketing assets including project descriptions, resumes, firm overviews, brochures, and digital collateral
- Collaborate with Business Development and Operations to align marketing efforts with strategic growth initiatives
- Maintain brand consistency across proposals, social media, advertisements, and company materials
- Identify and implement process improvements for efficiency, quality, and scalability of marketing operations
- Support external communications including website updates, blogs, press releases, and digital content
- Coordinate with outside vendors (print, creative agencies, photographers) as needed
- Performs other related duties as assigned
Skills and Abilities:
- Experience managing deadlines, people, and creative processes
- Excellent communication, presentation, and collaboration skills
- Strategic thinking with the ability to analyze project opportunities and tailor messaging accordingly
- Ability to mentor, coach, and develop staff
- High attention to detail and quality standards
- Ability to juggle multiple high-priority initiatives across departments
- Proficiency in Adobe Creative Cloud (especially InDesign) and Microsoft Office
- Preferred but not required:
- Working knowledge of marketing tools (CRM, email marketing platforms, CMS) a plus
- Familiarity of the construction and A/E/C industry marketing environment
- Preferred but not required:
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent marketing experience in the construction industry)
- 6-9 years of experience in marketing, with at least 2 years in a leadership or project management capacity, preferably in the construction, architecture, or engineering industry