Sonnhalter — B2t (Business-To-Tradesman)

sonnhalter.com

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial, and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not afraid to get our hands dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses. Also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “Business-to-Tradesmen” to capture the essence of its specialty. For more information, visit the company website at sonnhalter.com or visit the company blog at tradesmeninsights.com.