Digital Marketing Specialist, Content & SEO
Sherwin-Williams
Marketing & Communications
Cleveland, OH, USA
Sherwin-Williams Global Architectural Marketing is seeking a Digital Content Strategy Marketing Specialist with approximately 1–2 years of professional experience in digital marketing, content strategy, or a related field. This role will work within a collaborative eBusiness support team to assist in the execution and optimization of digital content experiences and marketing initiatives.
The Digital Content Strategy Marketing Specialist will contribute to improving the Sherwin-Williams brand presence, online customer experience, and organic performance by supporting content development, optimization, analysis, and cross‑functional initiatives.
This entry‑level role offers exposure to enterprise digital platforms and strategy while providing opportunities to build skills in SEO, analytics, CMS content controls, and content performance.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
This role is not hybrid/remote and will report to our Cleveland HQ.
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Sherwin-Williams Global Architectural Marketing is seeking a Digital Content Strategy Marketing Specialist with approximately 1–2 years of professional experience in digital marketing, content strategy, or a related field. This role will work within a collaborative eBusiness support team to assist in the execution and optimization of digital content experiences and marketing initiatives.
POSITION REQUIREMENTS
Required:
- Bachelor’s Degree
Understanding of content management systems (CMS)
- Understanding of digital marketing sphere consisting of digital content and creative development, SEO, SEM, paid support, social media, email marketing, analytics, etc\
- Excellent written and verbal communication skills
Understanding of content management systems (CMS)
-
Excellent verbal and written communication skills
Preferred:
- Content management experience
- Ecommerce experience
- Experience with Adobe solutions, primarily Experience Manager (AEM)
Experience using digital analytics solutions; Google Analytics, Adobe Analytics, etc
-
Experience with Adobe solutions, primarily Adobe Experience Manager (AEM)
Travel-5%
Responsibilities:
- Support the identification and development of improved content experiences across brand website properties to help enhance the customer experience and support organic traffic growth
- Assist with execution of digital content and organic growth initiatives, including content optimization, website enhancements, SEO/AEO tactics, and related activities under established strategies
- Help leverage analytics and reporting tools such as Google Analytics, Adobe Analytics, Google Search Console, BrightEdge, and Glassbox to monitor performance, compile reports, and flag potential content or technical issues
- Analyze performance data and insights to help identify opportunities for new content creation and optimization of existing assets, including product content, how‑to resources, and color tools across multiple brands and customer segments
- Support ongoing optimization processes to ensure site content remains accurate, consistent, and aligned across digital customer experiences and touchpoints
- Contribute to digital campaign execution by partnering with eBusiness partners, analytics, design, marcom and marketing, IT, and data teams to support and develop content deliverables and digital marketing initiatives
- Collaborate with internal stakeholders and external agency partners to assist with page development, content updates, and post‑launch optimization efforts based on performance data and insights
- Support merchandising initiatives by helping ensure promotional, product, and sale‑related website updates are accurately reflected and effectively presented to enhance the user experience
- Build working knowledge of Adobe Experience Manager (AEM) by assisting with content updates and learning how the platform supports marketing, merchandising, and compliance needs across the site.
- Provide occasional support for site migration through content authoring efforts as needed