Better Business Bureau

bbb.org

The International Association of Better Business Bureaus (IABBB) is the governing body and unifying hub of the iconic BBB network, bringing together over 90 local BBBs across the U.S. and Canada, the BBB Institute for Marketplace Trust, and the Interactive Blue technology platform. With more than 200 million annual visits to BBB.org, BBB curates trusted data on 5.8 million businesses, including over 360,000 Accredited Businesses, and is powered by thousands of employees embedded in the communities they serve, bringing local trust to life every day. For more than a century, BBB has elevated marketplace trust with tools like BBB Scam Tracker, protecting consumers, exposing fraud, and turning insights into action. Today, IABBB is advancing the platform that powers the BBB network by responsibly harnessing technology, enhancing consumer and business experiences, and creating new, mission-aligned, data-driven services and partnerships. Building on deep community roots and enduring brand equity, IABBB is extending the BBB model beyond North America, positioning BBB as the global benchmark for credibility, accountability, and trust in the AI era – and the century ahead.