Council of Better Business Bureaus offers business accreditation services in the U.S. and Canada. CBBB develops and administers self-regulation programs for the business community with the support of the National Advertising Review Council, Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation, Direct Marketing Association, Electronic Retailing Association, and the Interactive Advertising Bureau. Additionally, the company provides business reliability reports, educational information, complaint and dispute resolution support, and advisory services. It caters to businesses, consumers, charities, and donors.